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What is a Blog Post?-The best Structure of Blog Post

You might have heard the word “blog post” from somewhere and now you are here to know what is a blog post. You are in the right place.

If you are in a hurry and want a direct answer, a blog post is an article on a specific topic that is listed on google.

However it is different from a normal article that we learned in our school or colleges.

There are several factors which google considers before ranking a blog post on google.

A blog post includes title, headings, conclusion, etc which has been discussed in detail below.

In this guide you will learn about what is a blog post and how it is different from a simple article.

So without wasting time let’s get started.

What is a blog Post

A blog post is a search engine optimized article on a specific topic which contains detailed information on that topic.

When you search for any query on google you see list of articles, those are mostly blog posts.

A blog post is written to solve the query of the users. For example you are reading this article because you wanted to know what is a blog post.

A blog post also contains images, videos, graphics, etc that help us to grab information more easily.

The Best Structure of a Blog Post

Writing a blog post is different from an article. A blog post is always written on a specific targeted keyword for a specific audience.

Here you will learn about the structure of a blog post.

Name of the Author

A good blog post always contains the name of the author.

It builds a trust among the viewers for your blog.

However you can also hide this information if you want but if you make it visible it makes a connection with the reader.

If a reader likes your blog he will definitely try to find out who wrote it, So it is always advised to make the name of the author visible.

Main Heading or Title

Heading is the most important part of your blog post.

A heading can bring more visitors to your blog and it can at the same time make your blog post avoided.

It should be engaging and to the point. Avoid using very short and very long headings. 

The heading of your blog post must contain the keyword which you are targeting.

Make a catchy and engaging heading for your blog post. 

If you are using a yoast SEO plugin it will automatically tell the score of your heading.


As it is the first paragraph of your blog post, make it up to the point and detailed.

Most of the users leave your site when they do not like your introduction.

In this section you should describe what your post is going to be about.

For search engine optimization it is preferred to use your targeted keyword in the first paragraph.

Never use keywords stuffing as it gets noticed easily and can down rank your article.

Table of Content

Table of content is used for long articles but it is good if you include it on your blog posts. It is used after the introduction paragraph. 

Table of content allows the reader to quickly skim your post. 

Most of the time a reader is searching for the exact information to his question which he could easily see in your table of content. 

It also makes your article more engaging so always include it on your blog posts. 

You can get some free plugins in wordpress for table of content.

If you do not know how to install a plugin in WordPress you can read a detailed guide here.


Keep your headings short and to the point. Headings are used to divide the content into different portions.

You should avoid using too long headings as it can lose interest of the readers.

Headings are used to indicate what information this paragraph will provide the reader. They are known as H2 headings.

Using questions in the heading works very well as the reader gets an idea what content is answered in this paragraph.


The sub headings in the blog posts are known as H3 headings.

Sub headings provide some deep information about the heading paragraph.

You should use subheading to make paragraphs easy to read.

There are some posts like pillar posts which are very detailed and long, so those articles also contain H4 headings.

H4 headings are further sub categories of H3.

Images and Videos

A single image can say a thousand words.

Blog posts without images and videos would become boring.

No one wants to read a lengthy article which does not have any image.

So always try to include images and videos in your blog post to make it more interesting and engaging. 

When adding images to your blog always add your main keyword in the ALT tag.

It helps google to understand better about your image.

And never copy images directly from google on your blog as all the images are not free on google.

You can always make your own images for your blog.

Read our guide on:- Image Editing Tools that make your Images More Attractive


Conclusion or summary is very important in the blog posts. 

You should use it on every blog post. Conclusion should have limited and short information about your blog post. 

Sometimes when you write long blog posts the reader might forget some important information so in order to rewind the conclusion is very important.

Many readers read the conclusion before reading the whole blog post.

If you have not included much information in conclusion the reader might not read your blog post. 

So you should always include a conclusion at the end of every post.

Internal links

Internal links are very important when you write a blog.

Internal link is a link or way from one blog post to another blog post. 

Internal links helps to flow the authority from one page to another but only relevant topics should be interlinked. 

You can read our guide on:- how to add internal links in WordPress


The header section is the top most section of your blog post.

Headers contain the name of your website or blog, the logo, menu tab and search tab.

Menu tab is provided in the header in order to give a proper navigation to the user.

You should also include important pages in the header section such as privacy policy, contact us, etc

Header is designed so that when the reader land on our home page he should easily come to know what is this site about.


The footer section is the lowermost section of your blog post.

You can use it to provide  some social links to your website, newsletter.

The footer section of your blog should also have the important pages such as privacy policy, disclaimer, about us, etc.

Left and right sidebars

Usually most of the blog posts contain the blog section in the left sidebar. However some blogs use it for social share buttons.

On the other hand your right sidebar has your recent blog posts which is by default if you use WordPress.

Right sidebar is used for different purposes like it can be used to display some ads, email subscription form, and some affiliate links as well.


A feedback is very important when you are writing quality content.

So in order to get feedback about your blog, comment section is provided at the bottom of the every post. 

Some readers also use it to suggest any change or any kind of mistake in your blog post.

Even you can ask any question at the end of your blog post from your audience.

So comment section is important to interact with your audience.


In this guide we have discussed what is a blog post and what is its best structure.

The blog post is always written after researching a keyword that has good number of searches and that is easy to rank on google.

The basic structure is important for on page SEO of the article. Follow these simple steps and you can see the results after implementing.

I hope now its clear what is a blog post and its structure.

Please share the article it you like it.

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